ROKU IKITION
六味无酒精植物饮
PROJECT OVERVIEW / 项目概览
A unified identity and packaging system for six Japanese botanical flavours, developed for D&AD New Blood across typography, bottle labels, 3D scenes and posters.
D&AD New Blood 竞赛命题。我和三位同学定了概念和六种草本风味；随后由我单独完成全套字标、瓶体包装、三维场景渲染以及户外海报。重点是用同一套排版网格，把六种风味既区分开又归拢在一起。
- ROLE
- Visual Identity / Packaging / 3D Environment
- SCOPE
- D&AD New Blood Brief / Four-person Concept Team
- STATUS
- Official Submission / Campus Selection
- YEAR
- 2025
CHAPTER 01 / 02 · 03 IMAGES
ONE SYSTEM, SIX FLAVOURS.
六种风味，放在同一套网格里。
The logo and typographic grid stay consistent; discrete color accents identify shiso, yuzu, sansho, gyokuro, sencha and sakura without breaking family unity.
MOTION / 10 SEC LOOPS
MOTION POSTER STUDIES.
让瓶体、材质与版式进入十秒循环。
Four short loops test the bottle silhouette under rotating lights, metallic textures and editorial grids. Motion is used here to test how the label behaves, not just to look fancy.
CHAPTER 02 / 02 · 04 IMAGES
MATERIAL CHANGES. THE MARK HOLDS.
换个光线和场景，瓶子依然能认出来。
Testing the bottle in water, stone and low-key studio rooms to make sure the label and silhouette stay readable before calling it done.
PROJECT 01 / RESULT & BOUNDARY
WHAT IS DONE.
WHAT REMAINS TRUE.
The proposal was submitted to D&AD New Blood and selected through the campus round. It is an academic design proposal rather than a commercial product.
项目完成了从共同策略到完整视觉系统的推演；这是学生竞赛提案，没有进入实际商业量产。