PACKAGING DESIGN
商业包装设计
PROJECT OVERVIEW / 项目概览
Commercial retail packaging across 10+ home textile product lines for Amazon and Action, built under tight deadlines to survive multilingual text, barcodes and factory production.
实习期间做的海外商超零售包装。前后做了 10 多套产品线，大多在 2 到 3 天内经过两三轮修改定稿并送印。工作核心是在多语言说明、条码规范和刀线约束下，把信息层级排整齐、不出印前差错。
- ROLE
- Packaging System / Multilingual Layout / Pre-press Production
- SCOPE
- 10+ Product Lines / Amazon EU/US · Action Retail
- STATUS
- Mass Produced & Shelf Listed
- YEAR
- 2026
CHAPTER 01 / 02 · 09 IMAGES
DESIGN THAT REACHES THE SHELF.
在 2-3 天内做完，还要经得起印刷机与货架检验。
Typical packaging went through 2 or 3 revisions in 2 to 3 days. The real work was keeping the text hierarchy clear while producing exact multilingual artwork, die-lines and care labels.
CHAPTER 02 / 02 · 05 IMAGES
FROM ARTWORK TO USE CONTEXT.
平面稿排好后，放进真实的使用场景里看看。
Testing packaging flats on retail display racks and living room environments. AI-assisted visuals are labelled as concept mockups to stay honest about what is factory photo and what is simulation.
PROJECT 02 / RESULT & BOUNDARY
WHAT IS DONE.
WHAT REMAINS TRUE.
Accuracy, file versioning and readable labels were the main design deliverables. Sensitive client data and commercial codes have been removed.
从印前文件到实体货架，不出错、把信息排清楚本身就是设计结果；已隐去客户地址、真实条码和内部型号。