MELO DEW
瓜露
PROJECT OVERVIEW / 项目概览
A concept drink brand turning a watermelon slice and a water drop into a repeatable mark across cans, cartons, digital shop screens and pop-up retail carts.
个人概念练习。把一片西瓜切片和一滴水组合成主标，用西瓜红、果皮绿与米白搭配。试着把这个小图形铺到易拉罐、利乐包、外带杯、手机商城甚至路边摊亭子上，看它在实际应用里耐不耐看。
- ROLE
- Brand Strategy / Visual Direction / Packaging
- SCOPE
- Brand Identity / Packaging / Retail Kiosk / E-Commerce
- STATUS
- Personal Concept Exploration
- YEAR
- 2026
CHAPTER 01 / 03 · 02 IMAGES
A SLICE BECOMES A SYSTEM.
一片西瓜切片，做成整套标志。
Horizontal and stacked lockups, simple geometry, watermelon-red and rind-green palettes turn a simple slice idea into a brand that can be printed on anything.
CHAPTER 02 / 03 · 03 IMAGES
THE IDENTITY ENTERS DAILY USE.
把标志印到罐子、外带杯和手机屏幕上。
Testing how the logo looks on cans, bottles, takeout cups, stationery and digital shopping carts to make sure it actually works in real life.
CHAPTER 03 / 03 · 02 IMAGES
FROM SHELF TO CAMPAIGN.
走到户外，搭个小亭子试试效果。
Mocking up retail kiosks, cold drink fridges and roadside billboard posters to see if the colors pop from twenty meters away.
PROJECT 06 / RESULT & BOUNDARY
WHAT IS DONE.
WHAT REMAINS TRUE.
Personal concept exploration. Visuals are mockups to show brand consistency; there is no operating shop or manufactured beverage.
个人练习项目；图示均为概念效果图，无真实开店运营或实体饮料售卖。